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Russian propaganda isn’t even that good: Agitprop online is not a meme
Some memes are propaganda poster, but not all propaganda posters are memes. the grugq evaluates 2016 election memes developed by the Russian Internet Research Agency and injected into the 2016 U.S. Presidential Election narrative.
Why is this important?
"The true value of online propaganda is the real-time response from the audience. The real-time response is what enabled the RIRA to iterate on messaging, refining and changing it based on data analytics. If the timeline and engagement data was available with the content, it would be possible to observe them iterating and refining their propaganda."