This article describes the uses of "big data", as parsed by specific artificial intelligence systems, to create detailed personal profiles of individual Americans and use those profiles to craft tailored propaganda and disinformation for not just senior leaders, but average Americans going about their daily lives, unaware that their Facebook feed may be a means for a hidden group to manipulate them. By identifying an individual's likes and dislikes, it's easier to act like a friend or appear to be someone that person would respect or follow. Con men have always done this on a one-to-one basis; new tools let companies do the same to hundreds of millions of people at the same time. Companies can now use your social media to figure out if you prefer Bush or Obama, and then automatically send you quotes from your preferred president that seem to support whatever the company is selling, from cars to political candidates to peace (or war) with any given nation. And social media companies won't shut this down, because these computer-customized messages generate a lot of activity, which translates into a lot of advertising revenue for Facebook, Instagram, LinkedIn, or any other social media platform. And getting lots of attention on social media means that these messages also pop up high on the list when someone uses a search engine to see what's going on in the world. JH