An old Wall Street adage goes, “You’d have to be a paranoid Russian poet to understand global finance.” Today, that maxim might be paraphrased for an equally unexpected insight: “It helps to be a literary critic in understanding contemporary warfare.” In The Art of War, Sun Tzu described the “five constant factors” of conventional warfare, but none included narrative. Experts now point to the influential role of narrative in military, geopolitical and ideological “new-type conflicts.” Nations like Russia and China, as well as terrorist organizations like the Islamic State of Iraq and Syria (ISIS), are using narrative to motivate audiences, advance agendas and engage adversaries.