In this article, Peter Pomerantsev argues that “our current media model creates a demand for disinformation”, and, accordingly, that construing the disinformation threat in terms of ‘foreign’ or ‘domestic’ cause misses the point. Social networks are not inherently calibrated to uphold truth or accuracy—their entirely amoral goal is to maximize the time users spend on the platforms, achieved through ever more precise AI-driven audience targeting. Absent from this design is any notion of building an ethical or deliberative political information space, which is so crucial to the health or indeed survival of democratic society. Facts, trust, and civic cohesion have become casualties in the insatiable pursuit of advertising revenues. MR